STAKEHOLDER AND CUSTOMER EXPERIENCE
Telco to Ace Loyalty Program
AIS
About this award
This award recognizes the telco that has designed and implemented an exceptional loyalty program, driving customer engagement, retention, and advocacy. It will be presented to a telco that has demonstrated innovation, personalization, and tangible value in its loyalty program, fostering a sense of loyalty and rewarding customers for their continued support.
Evaluation Metrics
Retention Rates
Program Design
Multichannel Integration
Customer Engagement
Personalization
Program Innovation
Winner
AIS
AIS continues to set the benchmark in customer loyalty through its AIS Points and Serenade ecosystem, winning this category for the third consecutive year.
With premium rewards, exclusive privileges, and strong partner engagement, the program continues to strengthen customer value and retention.
Nominees
HKT
Singtel
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SK Telecom
Taiwan Mobile
Telstra